We are looking for a design-researcher to teach the module “Persuasion and Engagement” within the English Master program Communication Design and Creative Strategies.
This module extends and tests techniques and strategies for initiating change of (social) habits. This includes the control of target groups with inconspicuous material and social restrictions, esp. with regard to space and time, the motivation of target groups by playful offerings, and the engagement and participation with/through social organization. The choice of means extends the purely visual and puts it into a social and material context.
1 Foundations
– Psychology of (social) habits
– Decision making
– Behaviour in space (and time)
2 Methods for behaviour change
– Change of habits through design: constraining, nudging, gamification
– Engagement by design: Organization and participation
Teaching load is 5 WHT ~ 4 hours per week in the next winter semester, starting October 2020, ending ~ February 2021. Most probably this module will take place online, i.e. with the Zoom software.
HMKW is a private, state-approved university with institutional accreditation. In the MA Communication Design we explore all things visual – driven by research.
Please send your inquiries/application with a short cv to:
Prof. Dr. Jan-Henning Raff
Head of the Design Department @ HMKW Berlin
j.raff@hmkw.de
Module sheet upon request!
hmkw.de/design
This module extends and tests techniques and strategies for initiating change of (social) habits. This includes the control of target groups with inconspicuous material and social restrictions, esp. with regard to space and time, the motivation of target groups by playful offerings, and the engagement and participation with/through social organization. The choice of means extends the purely visual and puts it into a social and material context.
1 Foundations
– Psychology of (social) habits
– Decision making
– Behaviour in space (and time)
2 Methods for behaviour change
– Change of habits through design: constraining, nudging, gamification
– Engagement by design: Organization and participation
Teaching load is 5 WHT ~ 4 hours per week in the next winter semester, starting October 2020, ending ~ February 2021. Most probably this module will take place online, i.e. with the Zoom software.
HMKW is a private, state-approved university with institutional accreditation. In the MA Communication Design we explore all things visual – driven by research.
Please send your inquiries/application with a short cv to:
Prof. Dr. Jan-Henning Raff
Head of the Design Department @ HMKW Berlin
j.raff@hmkw.de
Module sheet upon request!
hmkw.de/design